Van Heusen’s World Of Men
This ad clearly reeks of male dominance. The woman is shown as a submissive slave who is on her knees presenting breakfast to her husband in bed. On the other hand, the man is shown to be resting with his hands behind his head as if he is king of the world. Judging by the look of the ad, we are sure that the husband would not invite the wife to join him for breakfast but rather would have her at his service for more food if required.
Another part of the ad that really ticks us off is that the ties are shown to be only for men. Van Heusen conveyed that it is a world of men and that the ties are a power tool of the attire that makes the women happy. They want to say that the woman will only be happy because the men are dominating the earning potentials of the society.
These people should have been told that women can also wear ties and they wear them more fashionably than men at times. Also, no woman of today would ever be happy knowing that it is a man’s world. This ad, if it ran today, would only serve ties that would be used to strangle the men who designed it.