“Good thing he kept his head.” – Mr. Leggs
But where is his head? All we see is a woman’s disembodied head on the floor. Or is that sand? Why would you wear slacks and oxfords to the beach? And then you realize that it’s one of Mr. Leggs’ many sexist print ads. The infamous ad campaign for men’s slacks showed the superiority of males and the degrading position of females.
While the goal was probably to show how the man became incredibly irresistible when he wore his first pair of Mr. Leggs Slacks (she couldn’t keep her hands off him), but the emphasized line, “Good thing he kept his head,” and the following image made whatever attempt at humor tasteless and offensive. The sexual innuendo and double meaning on the word “head” are undeniably sexist and perverted.
At the bottom of the ad, there’s an offer to send for a “legg-gauge” to find out if the girl has perfect legs. Let a sexist and perverted company measure your legs? No, thank you.