Protecting The Brand
You know by now that wearing the Hells Angels logo is an honor bestowed upon bona fide members only. Clearly then, the motorcycle gang takes its branding seriously. But this approach doesn’t just apply to folks who want to get in or appear as though they have. It also informs how members react to the way they’re portrayed in the media.
So, the Hells Angels will do anything to defend their public image. They’ve even gone so far as to slap down big companies that have presented a skewed view of who they are. The motorcycle club launched legal proceedings against Disney, for instance, after it released the bike-centric flick Wild Hogs. Pretty serious, right?