1982 Cadillac Cimarron
The Cimarron was GM’s attempt to introduce the massive Cadillacs to the smaller car range, yet it failed because the car was so bad. Unpopularly based on the GM J platform, it performed terribly and is one of Cadillac’s worst failures. In fact, the brand was almost discontinued because of how badly it failed. As Elliot puts it, the Cimarron “appealed neither to Cadillac’s loyal followers, who appreciated powerful V8s and Cadillac’s domestic luxury edge, nor to buyers who favored Europe’s luxury brands, whose cars out-handled and out-classed the Cimarron in every way.”