“Keep up with the house while you keep down your weight.” – Total Cereal
The list of sexist expectations from women confined to their homes keeps growing. From juggling housework and looking cute to serving fresh coffee or ice-cold beer, wives need to maintain not just the house but also their figure.
Well, a lot of health enthusiasts today do recommend eating a bowl of cereal for breakfast and lunch then a normal meal at night to help shed off excess pounds. However, this study was meant to guide obese and overweight people to healthier living.
While Total Cereal does provide a box of whole-grain cereal packed with vitamins and nutrients, this great breakfast staple is advertised poorly and offensively by telling housewives they could and should watch their weight while keeping up with all the housework. According to this ad, the woman gets The Chef, prepares the meals, maintains the house, takes care of the kids, then she should just eat cereal.