“If she doesn’t give it to you, get it yourself!” – Jade East After Shave
This aftershave ad by Jade East is both racist and sexist. Not only is it culturally insensitive with the use of an Asian model to promote a product for American men, but the slogan, “If she doesn’t give it to you, get it yourself” is also filled with sexual innuendos.
If we’re going to ignore the sexual insinuation, we can assume the ad is encouraging men to finally go out and buy their toiletries themselves instead of depending on their wives to do the chore for them. However, it is almost impossible not to see and read the actual message.
1969 was also a terrible time to release this ad that bears an exotic façade since it was only a year after the My Lai Massacre where hundreds of unarmed Vietnamese civilians, including men, women, and children, were tortured, raped, and murdered by US troops.