“Learn to Train Your Wife in 5 easy lessons…” – The Committee for a Better America
This was an ad for a free booklet by the Committee for a Better America. The booklet would teach the men to train their wives just like they would teach a loyal and obedient dog to greet them when they get home, fetch their slippers, and stay quiet beside them or at their feet. Also, the ad guarantees satisfaction for the men as if all woman were conditioned to follow a set of instructions that are written in this booklet.
Among the promised results of these lessons is the woman’s ability to attentively respond to verbal cues like the snapping of fingers. This particular gesture is extremely offensive because it tells the man he can treat his wife like he would any attendant at a disreputable dive bar. The wife is likewise expected to massage her husband’s feet, bring him ice-cold beer, and grant all his requests.
Hopefully, the Committee for a Better America realized how offensive and backward this ad is because the country has become a better place since advancements toward gender equality were made.