“Why we have the youngest customers in the business.” – 7 Up
In the 1950s, 7UP ran an ad campaign that featured babies guzzling the drink. This particular ad states that the baby in the picture is only 11 months old, but he isn’t the company’s youngest customer by any means. The company proudly claims that its ingredients are listed on its bottles even though it’s not required of soft drinks. Confident that toddlers will love their drink, they recommended that the soda be added to milk to coax children to drink their milk.
We know that 7UP is a popular mixer for lemon-lime cocktails like mojitos but 7UP with milk—for children—sounds horrible. Although the “wholesome combination” seems to have pleased the kids, as well as the mothers who wanted their children to drink milk. However, even though 7 Up is a non-caffeinated soft drink, it has no vitamin or mineral content and has zero nutritional value. It’s also loaded with high fructose corn syrup which has been linked to obesity.