“A wife can blame herself if she loses love by getting middle-age skin!” – Palmolive
First, a woman should question herself if her husband shuts her out. Now, a wife can blame herself if her husband has grown ashamed of her because of her dry and lifeless “middle-age” skin. This Palmolive ad is not only sexist, but it’s also unbelievably offensive.
What makes it worse is how it’s the woman’s own mother who suggests that she no longer has lovely, radiant skin because she’s using the wrong soap. Then there’s that little note that says, “she learned her lesson,” implying that if a woman wants her husband to be proud of her, she should use soap made with olive oil to keep her skin soft, smooth, and young.
It’s sad if people thought that the key to a lasting marriage is great skin because regardless of the soap you use, everyone who is lucky enough to grow old will have that middle-age skin.