“How to get that ‘marry-a-millionaire’ look!” – Frederick’s of Hollywood
Thank you, Frederick’s of Hollywood, for coming up with another sexist and offensive ad that implies women are gold diggers. Even though the misogynistic term is never mentioned in the ad, there’s no denying its representation.
The 1960s catalog shows women how to get that “marry-a-millionaire look” with “plus” cleavage, padded buttocks “for that come-hither natural look,” a “new” waist, and many more “hints” on how to achieve that coquettish appearance in the pages of its magazine. The ad repeatedly implies women are scheming and predatory tramps targeting wealthy men.
There’s nothing wrong with wanting to look good to boost your confidence but telling women to squeeze into a bra and flaunt their curves simply to marry a millionaire is outrageous.